Page ranking refers to the position of a webpage in search engine results pages (SERPs). A webpage’s ranking is determined by the search engine’s algorithms, which evaluate the relevance and quality of the page to a particular search query.
There are several factors that can affect a webpage’s ranking, including the quality and relevance of its content, the number and quality of external links pointing to the page, the presence of keywords in the page’s title and content, and the user experience on the page.
Improving a webpage’s ranking in search engine results can help to increase the visibility and traffic to the page. This can be done through search engine optimization (SEO) techniques, such as optimizing the page’s content and meta tags, building high-quality external links, and improving the user experience. By improving the ranking of a webpage, businesses can attract more targeted traffic and potentially increase their revenue.